In a recent Vivacare press release, the company announced that it has made it easier for doctors to educate their patients about the medications they prescribe.
Vivacare Inc. provides physicians with the “From Your Doctor” patient education service. Enrolled physicians receive a variety of Web-based patient education tools at no cost, including a Patient Education Library pre-loaded with hundreds of patient handouts written by Vivacare’s medical advisors and links to reputable Websites, such as the National Institutes of Health (NIH) and Food and Drug Administration (FDA).
Vivacare recently enhanced the educational content to include medication handouts and rebate coupons. This delivers pharmaceutical information to patients from the source they trust most, their own doctor, leading to improved patient satisfaction and medication adherence.
Vivacare provides healthcare organizations with the opportunity to distribute information about their products or services through it’s physician network. Pharmaceutical firms may make their branded, FDA approved content for patients available on the Websites of physicians that prescribe their products. Similarly, patient support groups may make disease state information available in the Patient Education Library of selected medical specialists. This provides Vivacare’s partners with a cost-effective alternative to paper-based handouts that often fail to reach their intended audience.
For instance, Gerald Goldberg, M.D. provides his patients with information about the dermatology medications that he prescribes, including Aldara, Differin, Latisse® and Stelara. He also provides in-depth information about eczema and rosacea provided by the National Eczema Association and National Rosacea Society in partnership with Vivacare.
“80% of physicians admit to doing a poor job of providing educational content following office visits. Vivacare seeks to help them to deliver the right information to the right patient at the right time”, said Mark Becker, M.D., pediatrician and President of Vivacare.
The Vivacare service does not allow product advertising on the doctor’s Websites and provides physicians the opportunity to control the content to reflect their specialty and personal approach to clinical care.
Vivacare provides patient education services to physicians in 14 medical specialties, including allergists, dermatologists, neurologists, cardiologists, and primary care physicians.