Physician and patient surveys completed by Vivacare Inc. show that medication rebate coupons and medication brochures delivered via physician Websites may improve medication adherence.
Vivacare provides medical practices with the From Your Doctor patient education service. Enrolled practices receive a variety of practice-branded, Web-based patient education tools, including a Patient Education Library and Patient eNewsletter function.
From January to March 2009, 255 online visitors to a dermatologist’s Website completed an acne survey. Of these, 46% (152) reported actively taking an acne medication, and 58% of those (88) reported taking a medication that required a prescription. When asked what would help them to get their acne medicine from the pharmacy and take it as prescribed, 69% reported that access to medication rebate coupons would be helpful.
In a separate survey of 21 physicians, 86% reported that medication rebate coupons would be a useful addition to their practice Website, and 76% reported that they would benefit from making branded medication brochures available online for their patients.
In response to the needs of physicians and patients, Vivacare has made medication rebate coupons available as part of its online service to medical practices.
Vivacare is used by over 2,000 dermatologists and has recently expanded its services to support the needs of 12 medical specialties, including primary care. You can read the full story about medication rebate coupons and medication adherence.
